THE FOUNDATION OF COMMERCIAL REAL ESTATE

Commercial Observer

Commercial Observer is the leading online resource for commercial real estate news. In an industry valued at $15 trillion, it’s where the most powerful players— including building owners and managers, brokers, and commercial lenders—go for their news.

WHAT WE DID

The New York Observer team approached Mr. UX with a sizable challenge. Take what was historically a news site and find a way to integrate data into already existing stories to give their customers a deeper view of the issues. What emerged was a new product called Real Graph, a perfectly integrated user experience that adds impressive dimension to the site’s content.

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Our team began with a series of prototyping sprints to explore different ways of presenting content and data while balancing the technical complexity of the experience.

First, we explored a more traditional blog view as the leanest option. This would have been the least disruptive change up for regular visitors of the site.

OUR HYPOTHESIS

While doing our due diligence, we poured over real estate trades and spoke with industry leaders. We realized that these people like their news fast, like sports statistics. Many publications, including the print edition of the Commercial Observer, include deal sheets: transactional data from real estate trades in bullet points. We thought to ourselves, “We need to make it more like this.”

deal-sheet
deal_sheet

We tested charting and trending on several pages. But then we realized we could move even deeper in this direction…

All of this served as a segue into RealGraph, a new product that bundles all the data published by the Commercial Observer in a useful and accessible way.

“Working with Mr. UX really helped extend our ideas beyond what we thought was possible.”

—Joseph Meyer, CEO Observer Media Group

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Check out Real Graph, part of the brand-new Commercial Observer.

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